Unlock yo
wATCH I
UR GROWTH.
T BLOOM.
I help B2C brands unlock
their next stage of growth
I help B2C brands unlock
their next stage of growth
with proven, data-backed systems designed to identify what drives growth most efficiently across their paid media, website, and email marketing.
with proven, data-backed systems designed to identify what drives growth most efficiently across their paid media, website, and email marketing.
I help B2C brands unlock their next stage of growth

Doina Scrob
Paid Media
Website
4.7x
8-fig
3.2%
8-fig
ROAS
REVENUE
CVR
Revenue
Paid Media
4.7x
ROAS
Website
3.2%
CVR
ADS
Uncover your best-performing ads sooner to scale smarter
with a hybrid testing system.
Upgrade from slow trial-and-error to an efficient hybrid testing system that uncovers winning ads early, so you can scale without wasting budget on underperformers.
ADS
Find your strong conversion drivers faster to maximize profitability with a hybrid CRO system.
Replace low-impact tweaks with a hybrid CRO system that prioritizes your highest-impact opportunities, tests rapidly, and identifies your top revenue drivers sooner.
Convert more leads and retain more customers with a full-funnel lifecycle system.
Turn email campaigns into a revenue engine powered by real-time first-party data that captures, converts, and retains customers.
Choose your focus
Uncover your best-performing ads sooner to scale smarter
with a hybrid testing system.
Upgrade from slow trial-and-error to an efficient hybrid testing system that uncovers winning ads early, so you can scale without wasting budget on underperformers.
Convert more leads and retain more customers with a full-funnel lifecycle system.
Turn email campaigns into a revenue engine powered by real-time first-party data that captures, converts, and retains customers.
Find your strong conversion drivers faster to maximize profitability with a hybrid CRO system.
Replace low-impact tweaks with a hybrid CRO system that prioritizes your highest-impact opportunities, tests rapidly, and identifies your top revenue drivers sooner.



Operating system
Operating system
From acquisition to conversion to retention, I lead and optimize the full customer journey to drive sustainable growth.
Step 1
Research & Diagnosis
Step 2
Growth Strategy
Step 3
Team Alignment & Execution
Step 4
Launch, Test & Scale
Step 5
Analysis & Optimization
Book a call
Paid Media
Landings & CRO
Email Lifecycle
Growth
GROWTH MARKETING
How we can work together.
How we can
work together.
From strategic advisory to full growth leadership, choose the level of support your business needs. If your needs aren’t covered here, book a call and we can personally discuss a custom approach.
From strategic advisory to full growth leadership, choose the level of support your business needs. If your needs aren’t covered here, book a call and we can personally discuss a custom approach.
How we can work together.
Growth Consultant
Audit & Strategy
For companies that need clarity on what’s holding growth back and a clear plan to fix it.
Research & Diagnosis
Growth Strategy
Team Alignment
Execution Overshight
Launch, Test & Scale
Analysis & Optimization
Hiring & team design
Budget ownership & allocation
Growth Consulting
Audit & Strategy
For companies that need clarity on what’s holding growth back and a clear plan to fix it.
Research & Diagnosis
Growth Strategy
Team Alignment
Execution Overshight
Launch, Test & Scale
Analysis & Optimization
Hiring & team design
Budget ownership & allocation
Growth Partner
Strategy & Execution
For companies that need a proven growth strategy and senior leadership to guide implementation across the team.
Research & Diagnosis
Growth Strategy
Team Alignment
Execution Oversight
Launch, Test & Scale
Analysis & Optimization
Hiring & team design
Budget ownership & allocation
Growth Partner
Strategy & Execution
For companies that need a proven growth strategy and senior leadership to guide implementation across the team.
Research & Diagnosis
Growth Strategy
Team Alignment
Execution Oversight
Launch, Test & Scale
Analysis & Optimization
Hiring & team design
Budget ownership & allocation
Head of Growth
Executive Leadership
For companies that need a growth leader to improve acquisition, conversion, and retention performance and scale revenue.
Research & Diagnosis
Growth Strategy
Team Alignment
Execution Leadership
Launch, Test & Scale
Analysis & Optimization
Hiring & team design
Budget ownership & allocation
Head of Growth
Executive Leadership
For companies that need a growth leader to improve acquisition, conversion, and retention performance and scale revenue.
Research & Diagnosis
Growth Strategy
Team Alignment
Execution Leadership
Launch, Test & Scale
Analysis & Optimization
Hiring & team design
Budget ownership & allocation
Growth Consulting
Audit & Strategy
For companies that need clarity on what’s holding growth back and a clear plan to fix it.
Research & Diagnosis
Growth Strategy
Team Alignment
Execution Overshight
Launch, Test & Scale
Analysis & Optimization
Hiring & team design
Budget ownership & allocation
Growth Partner
Strategy & Execution
For companies that need a proven growth strategy and senior leadership to guide implementation across the team.
Research & Diagnosis
Growth Strategy
Team Alignment
Execution Oversight
Launch, Test & Scale
Analysis & Optimization
Hiring & team design
Budget ownership & allocation
Head of Growth
Executive Leadership
For companies that need a growth leader to improve acquisition, conversion, and retention performance and scale revenue.
Research & Diagnosis
Growth Strategy
Team Alignment
Execution Leadership
Launch, Test & Scale
Analysis & Optimization
Hiring & team design
Budget ownership & allocation
Brands I've worked with.
Brands I've worked with.
Brands I've worked with.
Brands I worked with across acquisition, conversion, and retention and the growth outcomes I've delivered.
Brands I worked with across acquisition, conversion, and retention and the growth outcomes I've delivered.
Unlock
your growth.
Watch it bloom.
Book a call
Operating System
From acquisition to conversion to retention, I lead and optimize the full customer journey to drive sustainable growth.
Step 1
Research & Diagnosis
Step 2
Growth Strategy
Step 3
Team Alignment & Execution
Step 4
Launch, Test & Scale
Step 5
Analysis & Optimization
Book a call







Doina Scrob
Over the past 9 years, I’ve helped brands grow from early stage to 7-figure businesses across tech, DTC, and digital products.
Trained in Silicon Valley, I’ve had the opportunity to work with some of the most disruptive brands in their categories, including Launch Pop — the powerhouse that has helped entrepreneurs launch and scale products successfully over the past 6 years.
Over time, I noticed one key pattern that separates successful brands from the rest. I’ve brought those learnings together into a data-backed, conversion-first system designed to help brands find product-market fit for new products and scale sustainably.
These systems helped More Labs raise $250K at launch (now at $24M in total funding), helped ISM grow 10x in 3 months, and helped Aura scale revenue 4.8x in one year (from $700K to $3.4M).

Doina Scrob
Over the past 9 years, I’ve helped brands grow from early stage to 7-figure businesses across tech, DTC, and digital products.
Trained in Silicon Valley, I’ve had the opportunity to work with some of the most disruptive brands in their categories, including Launch Pop — the powerhouse that has helped entrepreneurs launch and scale products successfully over the past 6 years.
Over time, I noticed one key pattern that separates successful brands from the rest. I’ve brought those learnings together into a data-backed, conversion-first system designed to help brands find product-market fit for new products and scale sustainably.
These systems helped More Labs raise $250K at launch (now at $24M in total funding), helped ISM grow 10x in 3 months, and helped Aura scale revenue 4.8x in one year (from $700K to $3.4M).
Get in touch!
Step 1
Discovery Call
I’ll explore your growth goals, challenges, and opportunities to determine the best support model for your business.
Step 2
Strategy & Proposal
I’ll work out the best way to support your growth and send over a clear proposal for how we can move forward.
Step 3
Contract & Kick Off Meeting
We'll align on the plan, get into the work, and start driving growth.
Book a call
Get in touch!
Step 1
Discovery Call
I’ll explore your growth goals, challenges, and opportunities to determine the best support model for your business.
Step 2
Strategy & Proposal
I’ll work out the best way to support your growth and send over a clear proposal for how we can move forward.
Step 3
Contract & Kick Off Meeting
We'll align on the plan, get into the work, and start driving growth.
Uncover your best-performing ads sooner to scale smarter with a hybrid testing system.
Upgrade from slow trial-and-error to an efficient hybrid testing system that uncovers winning ads early, so you can scale without wasting budget on underperformers.
Find your strong conversion drivers faster to maximize profitability with a hybrid CRO system.
Replace low-impact tweaks with a hybrid CRO system that prioritizes your highest-impact opportunities, tests rapidly, and identifies your top revenue drivers sooner.
Convert more leads and retain more customers with a full-funnel lifecycle system.
Turn email campaigns into a revenue engine powered by real-time first-party data that captures, converts, and retains customers.

Doina Scrob
Over the past 8 years, I’ve helped brands grow from early stage to 7-figure businesses across tech, DTC, and digital products.
Trained in Silicon Valley, I’ve had the opportunity to work with some of the most disruptive brands in their categories, including Launch Pop — the powerhouse that has helped entrepreneurs launch and scale products successfully over the past 6 years.
Over time, I noticed one key pattern that separates successful brands from the rest. I’ve brought those learnings together into a data-backed, conversion-first system designed to help brands find product-market fit for new products and scale sustainably.
These systems helped More Labs raise $250K at launch (now at $24M in total funding), helped ISM grow 10x in 3 months, and helped Aura scale revenue 4.8x in one year (from $700K to $3.4M).
Get in touch!
Step 1
Discovery Call
I’ll explore your growth goals, challenges, and opportunities to determine the best support model for your business.
Step 2
Strategy & Proposal
I’ll work out the best way to support your growth and send over a clear proposal for how we can move forward.
Step 3
Contract & Kick Off Meeting
We'll align on the plan, get into the work, and start driving growth.















